Bikes Owned: Soma Smoothie, Soma Cross bike, Kona Honkey Tonk, Kinesis Commuting Bike.
Facts about Ben: Born in New Zealand, keen on rugby and gardening. A husband and father of two. Ben also owns Southern Distributors, a distribution company that supplies UK bike shops with Soma Fabrications, Abbey Bike Tools, IRD, Newbaums and other brands.
Bikes Owned: Klien Quantum with Mavic 3G's, Soma Double Cross Disc, Scott Cyclocross.
Facts about Peter: He is a professional didgeridoo player and his biggest performance was at the Rugby World Cup final in 2015.
Bikes Owned: Scott Addict with Zipp wheels, Marin Hawk Hill.
Facts about Callum: Former guitarist for the No Licence Band. Shopify expert.
Liam Warner - CEO of Frog Bike Sales
Bikes Owned: Scott Foil, Pake Fixie.
Facts about Liam: Maths expert, talented pianist, pottery guru, .