Bikes Owned: Soma Smoothie, Soma Cross bike, Kona Honkey Tonk.
Facts about Ben: Born in New Zealand, keen on rugby. A husband and father of two. Ben also owns Southern Distributors, a distribution company that supplies UK bike shops with Soma Fabrications, Abbey Bike Tools, IRD, Newbaums and other brands.
Bikes Owned: Klien Quantum with Mavic 3G's, Soma Double Cross Disc, Scott Cyclocross.
Facts about Peter: He is a professional didgeridoo player and his biggest performance was at the Rugby World Cup final in 2015.
Bikes Owned: Scott Addict with Zipp wheels, Marin Hawk Hill.
Facts about Callum: Former guitarist for the No Licence Band. Shopify expert.
Liam Warner - sales
Bikes Owned: Scott Foil, Pake Fixie.
Facts about Liam: Talented pianist, pottery guru.
Facts about Alistar: Cambridge University student.
Bikes owned: Soma cross bike, Pashley